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Total Annual Revenue
Employee Count
Hubspot / Salesforce Multi-Touch Attribution
Hours saved weekly on analysis
New Stakeholders Identified
Praecipio Consulting offers Atlassian, Enterprise Service Management, Software Development, DevOps, and Agile capabilities, to deliver proven value that goes beyond product expertise.
They came to us with a tricky problem - they owned two industry-leading technologies: Salesforce Sales Cloud and Hubspot Enterprise Marketing Hub.
Integrating the two? Easy. Done. Standard.
The harder part? Multi-touch attribution that leveraged standard Salesforce Sales Cloud functionality.
We first set up a process audit and investigation engagement that allowed us to research the existing process of Praecipio's marketing team and the Hubspot / Salesforce configurations.
We determined early-on that the standard Hubspot-to-Salesforce integration would not be enough for the detailed analytics Praecipio needed. The alternative - converting entirely to another marketing system and re-platforming their website and marketing engagement - was not a realistic option. We agreed on initially measuring the performance of premium assets on opportunity close rates.
Together, we:
We were able to help Praecipio provide the granular, ROI-based reporting that their investors and executives required while also creating benefit for sales reps and improving win rates globally.
ShadowRock has been an invaluable partner in our company's transition to Salesforce. They staffed a skilled team that helped guide our implementation from start to finish. ShadowRock's expertise with the Salesforce platform allowed them to quickly understand our unique business needs and propose customized solutions leveraging Salesforce products like Sales Cloud and Service Cloud.
Within just 6-7 months, ShadowRock empowered our team to become self-sufficient with Salesforce through hands-on training and ongoing mentorship. Their responsiveness and commitment to our success are unparalleled. I would highly recommend ShadowRock to any organization looking for an experienced Salesforce architect and implementation partner.
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